Bringing precision to manufacturing quotes

My family has been in the wood manufacturing business in Brazil for over two generations. I grew up on the factory floor, surrounded by the smell of fresh-cut timber and the rhythm of production lines. From a young age, I was immersed in the trades, learning not just about craftsmanship, but about the complex world of international negotiations and quoting.

With a degree in International Business, I spent years working as an international trader, managing quotes for custom orders and coordinating with suppliers across continents. I watched the company struggle with the same manual, time-consuming processes day after day. Every quote meant digging through catalogs, converting specifications, checking inventory, and manually calculating prices. Complex orders could take days to quote accurately.

I knew there had to be a better way. I transitioned into Computer Science and began my career as a software engineer. Now living in Canada, I couldn't shake the memory of those inefficiencies. That's when I connected with Barbara, an AI developer who shared my vision: to bring modern technology to an industry that keeps the world running but is often overlooked by Silicon Valley.

Together, we built Moara, not just as a software solution, but as a bridge between traditional craftsmanship and cutting-edge AI. For manufacturers, distributors, and suppliers who deserve tools as sophisticated as their work.

From the moment I started working with technology, my goal has always been clear: to create things that truly make a difference in people's lives. I've seen how technology can transform entire industries not just by automating tasks, but by empowering people to focus on what really matters.

When Sabrina shared her story, it deeply resonated with me. I saw in her experience the perfect opportunity to apply what I love most about AI using intelligent systems to simplify complexity and unlock human potential. That's how Moara was born: from a shared belief that innovation should serve people, not replace them.

Through Moara, we're building more than a product. We're reimagining how technology can enhance tradition, connect businesses across borders, and bring real efficiency to an industry that's been left behind for too long.